On the ultimate day of the pop-up store again in October, it occurred to me to usher in my blue PS Oxford shirt – to indicate the way it had softened with age. 

The response was telling. Half of the people who felt it purchased one on the day, and a number of other of the others purchased on-line subsequently. 

For anybody afraid of PS changing into too business, I believe frankly it reveals how downright amateurish I’m about promoting issues. In fact I ought to have introduced it in earlier.

The way in which the fabric washes and wears is without doubt one of the foremost promoting factors – and the one hardest to get throughout on a pc display screen.

I gained’t repeat that mistake within the subsequent pop-up. The unique shirt, fantastically softened to the purpose it’s the most snug factor I personal, will likely be on show.  

And as regards this submit is worried, you’ll simply should take my phrase for it. Or that of readers.

The white model of the PS Oxford material is lastly obtainable – and on the Store now, each as material and as completed shirts.

With that addition, it seems like this genuine oxford challenge has reached a watershed. The shirts at the moment are obtainable in blue, white and cream/blue stripe, and current maybe the total fundamental vary. 

These three would be the most helpful oxford colors for many guys, and canopy all eventualities, from the informal to the good. 

There’ll at all times be different attention-grabbing choices in fact – pinks and reds and yellows – however these three are the core. 

From a styling viewpoint, a white oxford shirt is attention-grabbing. 

Sensible in color however informal in texture, it sits on the borderline between formalities – and may very well be seen as neither one factor nor the opposite. 

However in case you gown comparatively casually – maybe outlined as not sporting a swimsuit and tie more often than not – then the white oxford does fill a selected want, I believe.

It’s good sufficient to be worn with a navy blazer, wool trousers and footwear. But additionally with a charcoal tweed jacket. With an oatmeal crewneck. Even with pale classic denims and tennis footwear. 

The color helps it put on good, the feel retains it informal. And it might go together with nearly something within the solar of summer season. 

Within the picture above, it really works effectively with a cardigan and flannels. Certainly it attire up each these issues.

However within the picture under (and better up) it additionally works effectively with tailoring. 

That’s a double-breasted corduroy jacket from Sartoria Ciardi, charcoal Fox-flannel trousers from Whitcomb & Shaftesbury, and darkish darkish brown monk-straps from Edward Inexperienced. 

The trousers and footwear specifically make the general mixture slightly good. 

After which I’ve pictured it with one thing far more informal under.

The cardigan is from Loopwheeler in Japan, and akin to a sweatshirt in formality – significantly with these huge pockets. 

Whereas the trousers are the Military Chino from The Armoury: sturdy selvedge twill, excessive waisted and full within the leg. 

It’s nearly a workwear mixture, however the white oxford works with all of it. Certainly the white is especially good with the cream cardigan and fatigue-green chinos. Blue wouldn’t be as pleasing. 

For these not aware of the PS Oxford challenge and material, I’ve included a quick abstract under. 

However in case you already know the product, and even personal it, every thing you want is on the store web page.

The complete background is out there on the launch article right here. 

Abstract:

• The PS Oxford challenge was born out of a frustration with the shortage of slubby, genuine oxford cloths obtainable for bespoke. 
• The bespoke shirting market nonetheless focuses on gown shirts primarily, and there was nothing on the market. So I labored with Italian mill Canclini to make one. 
• We wished: heavier weight and thicker yarn, to make it extra snug and soften with age; and a delicate variation within the blue/white yarns that results in that nubby, pure look.
• The feel comes from utilizing a short-staple cotton, so the weft of our PS Oxford is single-ply 10-count.
• However within the warp we used two superb yarns (each of them two-ply 90-count), as a substitute of one other single-ply one. 
• This retains the thickness and character, but additionally avoids a few of the downsides of short-staple cotton, corresponding to pilling.
• There are higher oxfords obtainable able to put on, corresponding to Mercer & Sons, however even these use 2-ply in each weft and warp. After loads of testing, I believe the Canclini warp-weft mixture is one of the best total. 

Sensible factors: 

• As with all of the PS shirt cloths the material is pre-cut into 2m lengths, which must be sufficient for many guys (roughly, anybody 6’3’’ and underneath).
• The material is pre-washed, however as with most oxfords continues to be vulnerable to a bit of shrinkage. We advocate permitting an additional 1cm within the physique width and sleeve size, 2cm within the physique size
• If anybody needs to ship the fabric to a shirtmaker, please put them because the supply tackle – and allow them to realize it’s coming.
• The shirts are the identical as different PS shirts, made by Luca Avitabile in Naples with a number of factors of handwork, and vintage-style mother-of-pearl buttons
• The fabric prices £59, the shirts £185, each ex-VAT. Every has gone up barely on a 12 months in the past, reflecting alternate charges

Images: Jamie Ferguson