Alexander Wang has tapped influencer Ming Lee Simmons, daughter of mannequin and vogue mogul Kimora Lee Simmons, because the marketing campaign star for the model’s newest bodywear assortment.
Ming Lee Simmons for Alexander Wang Bodywear
Ming Lee Simmons joins a roster of celebrities who’ve starred in Alexander Wang’s Bodywear assortment since its launch in 2022. Earlier marketing campaign stars have included “Actual Housewives of Beverly Hills” star Lisa Rinna, actress Carmen Elektra, podcaster Lana Rhoades, influencer QCP, rapper Trina and Kylie Jenner’s greatest good friend and YouTuber Stassie Karanikolaou.
Ming Lee Simmons for Alexander Wang Bodywear
The newest bodywear assortment from Alexander Wang is for vacation and options cold-weather intimates, together with thermal underwear and rib-knit layers, extending the Bodywear vary into lounge and informal items and seasonal carryover kinds in holiday-specific colours.
Because the vogue trade’s rebound following the worldwide COVID-19 lockdown, Wang has labored on evolving his enterprise after dealing with sexual assault allegations in 2021. He’s since apologized publicly.
Since then, Wang has pivoted his focus to China, and in 2022, he bought minority stakes to 2 Chinese language buyers, vogue conglomerate Youngor Group and enterprise capital agency Challenjers Capital. China is now the model’s largest market with 25 shops within the area, representing greater than half of the model’s international retail community.
In September, Wang debuted his first retrospective in China, “Edge: Exploring the worlds of Alexander Wang,” on the plaza of Beijing’s luxurious purchasing complicated Taikoo Li Sanlitun. The exhibition ran from Sept. 27 to Oct. 25. offered a collection of key archival and present items, curated by Wang himself.
In February, Wang made his return to the New York Trend Week circuit with a runway present titled “Cupid’s Door.” The gathering was unveiled in a number of acts: fall, a little bit of “see now purchase now” spring, pre-fall and a menswear relaunch.
The brand new bodywear assortment launches on Nov. 29 in-store and on-line at alexanderwang.com.
