LONDON — Amandine Ohayon has been named chief govt officer of Stella McCartney and can take up her function on Dec. 1, WWD has discovered.
She can be based mostly in London, and report on to the Stella McCartney board. She replaces Gabriele Maggio, who joined the corporate 4 years in the past and who will go away subsequent month to pursue different alternatives.
Ohayon was most lately CEO of Pronovias, and spent a lot of her profession within the magnificence trade, working with manufacturers together with YSL Magnificence and Armani Magnificence.
She has greater than 25 years’ expertise in luxurious vogue and wonder, serving to corporations to attain worthwhile progress and remodeling their companies.
“Her people-first management and brand-building abilities mixed along with her [ability to execute] have been pivotal within the success of manufacturers resembling YSL Magnificence, Armani Magnificence and, extra lately, Pronovias,” the McCartney firm stated in an announcement shared completely with WWD.
“In her new function at Stella McCartney, she is going to contribute to elevating the maison and accelerating its growth based mostly on its longstanding dedication to sustainable vogue,” the corporate added.
Designer Stella McCartney stated Ohayon’s “management and wealth of expertise throughout companies and geographies can be sturdy belongings to construct a superb future for the corporate. Her ardour for excellent vogue and moral values makes her an amazing companion in our quest to champion a sustainable strategy to enterprise success.”
Ohayon stated the Stella McCartney model “epitomizes sustainable luxurious and moral vogue. Along with Stella, we’ll proceed to redefine the trade, championing innovation, whereas accelerating the corporate’s progress with a acutely aware strategy that resonates with our values.”
She is a graduate of France’s ESSEC enterprise college, and holds an MBA in luxurious. Her most senior job in magnificence was as managing director of the L’Oréal Luxe division for the U.Ok. and Eire.
She left L’Oréal in 2018 to affix Pronovias as CEO. There, she labored on trade partnerships such a 10-year license settlement with Vera Wang, and managed the sale of Pronovias to Bain Capital earlier this yr.
She made sustainability a precedence at Pronovias.
On her watch, the corporate launched Second Life, an initiative that sees Pronovias launch clothes designed particularly to be altered, freed from cost, and worn once more after the marriage.
The primary launch consisted of greater than 50 bridal robes that could possibly be transformed by altering the size, eliminating sleeves and including belts, straps, sashes and different particulars to create a brand new look. The variety of clothes within the assortment has elevated with every new season.
In 2021, Pronovias launched a sustainable initiative known as We Do Eco. The clothes are comprised of luxurious eco materials and trims. Pronovias additionally works with Brides Do Good, the e-commerce platform that sells brides’ pre-loved wedding ceremony clothes and out-of-season inventory and samples from manufacturers.
