Home Entrepreneur Taylor Swift AI Deepfake Utilized in Hoax Le Creuset Dutch Oven Advert

Taylor Swift AI Deepfake Utilized in Hoax Le Creuset Dutch Oven Advert

Taylor Swift AI Deepfake Utilized in Hoax Le Creuset Dutch Oven Advert


Although it looks as if Taylor Swift is in every single place — she was named the 2023 Time Journal Individual of the Yr, in any case — one place we did not anticipate to see her title was touting a brand new assortment of cookware.

Pretend commercials utilizing AI know-how started surfacing on social media platforms final week, with the singer’s likeness telling followers she was working with the famed cookware model, Le Creuset, to provide away Dutch ovens.

“Hey y’all, it is Taylor Swift right here. As a result of a packaging error, we will not promote 3,000 Le Creuset cookware units. So I am giving them away to my loyal followers without spending a dime,” the pretend Swift says in one of many Fb commercials, which then prompts viewers to start a questionnaire and pay for transport.

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After changing into conscious of the rip-off, Meta eliminated the commercial and Le Creuset confirmed that the advertisements had been pretend.

“Le Creuset just isn’t concerned with Taylor Swift for any client giveaway,” Le Creuset informed NBC. “All accepted Le Creuset giveaways or promotions come from the official Le Creuset social accounts. Customers ought to at all times examine Le Creuset’s official social accounts and web site earlier than clicking on any suspicious advertisements.”

A screenshot of the pretend commercial earlier than it was eliminated (Fb)

Le Creuset Dutch ovens vary in worth relying on dimension and shade, however the dearer fashions can go for upwards of $700.

Swift just isn’t the primary superstar in latest months to have their likeness used for a false commercial.

In October, actor Tom Hanks took to Instagram to warn followers and followers a few pretend dental plan commercial that was utilizing his picture and likeness as a part of the promotion.

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“BEWARE!! There is a video on the market selling some dental plan with an AI model of me. I’ve nothing to do with it,” he wrote on the time.

Additionally in October, mega-influencer Mr. Beast slammed AI deepfakes after his likeness was used for a sham contest encouraging followers to donate to win an iPhone.


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