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Subaru Had It Proper All Alongside

When Subaru first got here to america, it offered small funky vehicles that have been decidedly un-American. As the corporate grew its personal identification and have become extra established within the U.S., it turned the primary automaker to supply an all-wheel-drive passenger automobile in 1975. Subaru was additionally an early-adopter of turbocharged engines to convey extra energy to its line of quirky vehicles and wagons. Subaru was additionally one of many first producers to supply a crossover SUV with the Forester within the late ’90s.

Because the crossover craze has quickly ballooned right into a crossover pandemic, Subaru didn’t need to abandon its historical past to align with shopper demand, it simply saved producing the identical type of car it had produced since 1975. In distinction, the world stopped when Porsche first launched the unique Cayenne in 2002 as a result of an SUV was a sacrilegious departure from Porsche’s historical past of manufacturing racing legends and ultra-high-performance vehicles. When Subaru launched the Forester as its first crack at an SUV, it flew beneath the radar because it nonetheless aligned with Subaru’s historical past.

Image for article titled Subaru Had It Right All Along

Picture: Subaru

AWD passenger vehicles began coming into the mainstream within the ’80s and ’90s, however once more Subaru was forward of that curve. It had a preexisting fanbase who valued this characteristic, permitting it to take care of a particular identification via its big selection of AWD passenger automobile choices.

Subaru was additionally an early innovator of AWD as a performance-enhancing characteristic on its sportier fashions. These days, most automobile fashions no matter their measurement or EPA measurement classification supply an AWD variant from the Toyota Prius to the Mazda 3 to the Mercedes-Benz SL-Class.

A Subaru Forester making a giant splash as it drives through a mud puddle

Picture: Subaru

The mix of Subaru’s Symmetrical AWD system that delivers a fair energy break up between entrance and rear wheels, Subaru’s well-known boxer engines, and deal with security come collectively to kind dynamically competent and compelling packages which have large shopper enchantment. Subaru’s deal with selling lively existence has actually resonated with fashionable customers who search a do-everything car that will get good gasoline mileage, provides the safety and functionality of AWD, gives distinctive occupant security, in a bundle that doesn’t break the financial institution.

Within the early days, Subaru’s gross sales mirrored its then-niche enchantment, however as shopper preferences have shifted, Subaru’s distinctive recipe ended up aligning superbly and present gross sales replicate that. December 2023 marked 17 consecutive months of Subaru’s gross sales progress, and in line with Good Automobile Dangerous Automobile, Subaru had the very best progress of all mainstream manufacturers within the US from 200,000 in 2009 to 700,000 in 2019; breaking its annual gross sales report yr after yr.

A photo of my mom's 2010 Subaru Outback in Death Valley

Picture: Logan Carter

I’m truly the one individual in my household who doesn’t personal a Subaru. I inspired my mother to take a look at a 2010 Subaru Outback after our second Dodge Grand Caravan lastly bit the mud, and my mother instantly fell in love with the Outback’s solidity, AWD safety, and tidy packaging. After that, my dad determined to purchase a 2008 Forester XT Sports activities to switch his 1986 Ford Mustang SVO and he was shocked by the comparable efficiency between the 2 vehicles. My brother then purchased a 2003 WRX wagon and nonetheless loves it to this present day. Subaru has skilled this spectacular progress by staying true to its model identification and producing reasonably priced and versatile automobiles.

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