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HomeFashionPokémon’s Dragonite Is at Selfridges for Fendi, Frgmt Collaboration – WWD

Pokémon’s Dragonite Is at Selfridges for Fendi, Frgmt Collaboration – WWD


LONDON Selfridges has just a few new buddies on the town that go by the identify of Dratini, Dragonair and Dragonite.

Fendi has staged a pop-up on the luxurious division retailer to have a good time its model collaboration with Hiroshi Fujiwara’s Fragment, which additionally features a particular assortment with Pokémon celebrating the Yr of the Dragon in 2024 as a part of the model’s newest “Pals of Fendi” undertaking unveiled in December.

At Selfridges, a big Dragonite stands on a mustard yellow podium with lit neon lights behind it till Jan. 28.

The pop-up sits subsequent to Fendi’s ground-floor equipment concession.

Devoted pop-ups for the Fendi x Frgmt x Pokémon collaboration have been unveiled in China’s Cheng-du Taikoo Li, operating till Jan. 27 and at Isetan in Tokyo, till Tuesday.

Fendi x Frgmt x Pokémon at Selfridges

the Fendi x Frgmt x Pokémon collaboration.

Courtesy of Fendi / Melvyn Vincent

“I first met Hiroshi Fujiwara in London in 1999 — and what can I say? He’s considered one of my idols and I like him,” mentioned Kim Jones, Fendi’s creative director of couture and womenswear. 

“He’s an instigator of the Japanese membership scene, its youth style scene and its streetwear scene. I’ve been in love with Japan for a very long time; its affect on me and what I do is big — Hiroshi is a significant a part of that,” he added.

The “FF Fragment” reinterprets Fujiwara’s Frgmt signature on Fendi’s signature FF jacquard emblem in its institutional brown and tobacco shade, and in an sudden daring yellow model.

“FF Fragment” is utilized on the Peekaboo ISeeU Small and Baguette girls’s bag, in addition to mini icons Baguette Pouch and Mini Mon Trésor, along with a brand new foldable Baguette shopper and tender hobo bag.

“When Kim asks me to work on a undertaking collectively, I’ve no motive to say no,” Fujiwara mentioned. “I very a lot loved working with Kim once more, and this time additionally with Silvia. It was a real honor to work with the home of Fendi, a standard model with excellent craftsmanship. Grateful for this chance.”
Fujiwara additionally labored with Jones in 2017 when the latter was males’s creative director at Louis Vuitton, in a collaboration that was a part of the French model’s pre-fall males’s assortment.



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