Home Entertainment Crave subscribers might want to pay $2 extra month-to-month to keep away from adverts – Nationwide

Crave subscribers might want to pay $2 extra month-to-month to keep away from adverts – Nationwide

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Crave subscribers might want to pay $2 extra month-to-month to keep away from adverts – Nationwide

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Avoiding commercials on the Crave streaming service is about to get a bit of costlier.

Bell Media has advised Crave subscribers who use its “premium ad-free” bundle that they’ll now need to pay $22 per thirty days — a rise of $2.01.

The change impacts solely the costliest subscription tier that offers viewers commercial-free entry to a library of on-demand programming, in addition to feeds of Crave’s dwell TV channels.

A consultant for Bell Media says customers of Crave’s “commonplace with adverts” subscription will proceed to pay $14.99. Its “fundamental with adverts” plan will keep at $9.99 a month.

The value hike means Crave’s highest tier of service now ranks as dearer than Netflix’s prime degree, which prices $20.99 per thirty days.

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All the main streaming TV platforms have just lately raised costs as they search methods to squeeze extra income out of their subscribers.


Click to play video: 'Free ad-supported streaming services launch in Canada'


Free ad-supported streaming providers launch in Canada


Some have carried out crackdowns on password sharing between households, in a bid to extend subscribers. Most have launched ad-supported packages for viewers keen to sit down by industrial breaks in alternate for paying a bit much less.


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Final yr, Crave adopted the lead of Netflix and Disney Plus, who each launched “opt-in” advert tiers that required subscribers to decide on to downgrade.

Amazon’s Prime Video will take a unique method subsequent month in Canada when it provides commercials to programming for all prospects, with an “opt-out” possibility for viewers who wish to escape the adverts.

Some business analysts predict an inflow of discounted streaming bundles in america will result in an analogous development in Canada over the approaching yr as corporations attempt to retain prospects who really feel they’re paying an excessive amount of for too many providers.

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On Thursday, telecommunications firm Telus launched Stream Plus, a two-level bundle its prospects can join that mixes Netflix, Disney Plus and Prime Video at a reduced fee.

&copy 2024 The Canadian Press



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