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Breaking: Protester Interrupts CEO to Plead for an Finish to Sponsorship of Lethal Canine-Sled Race

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November 9, 2023

David Perle 202-483-7382

New York – A heavy safety presence on the Liberty Investor Assembly at The Instances Middle didn’t forestall a PETA supporter from crashing the occasion at the moment. As Liberty President and CEO Greg Maffei spoke to the viewers, an animal advocate who had penetrated the assembly issued a heartfelt enchantment for him to finish his firm’s help of the lethal Iditarod, a grueling 1,000-mile dog-sled race in Alaska through which greater than 150 canine have died. Video footage of the “plead-in”—which follows comparable actions at occasions in Miami, San Francisco, and Beverly Hills, California, the place Maffei additionally spoke—is out there right here.

Alaska Airways, Chrysler, Coca-Cola, Jack Daniel’s, Wells Fargo, ExxonMobil, and plenty of different firms have lower ties with the Iditarod after studying from PETA how canine undergo and die due to the race, however Liberty subsidiary GCI, an web service supplier, continues to be sponsoring the infamous occasion to the tune of greater than $250,000 yearly.

“Greg Maffei heads an organization that funds forcing canine to run till their paws bleed and their our bodies give out—some even die after inhaling their very own vomit—with 150 useless canine and counting,” says PETA Govt Vice President Tracy Reiman. “PETA is pleading with Liberty to cease propping up this despicably merciless dog-sled race proper now.”

As much as half the canine who begin the Iditarod don’t end it. Throughout this yr’s race—which had the smallest subject of mushers within the occasion’s historical past—roughly 175 canine have been pulled off the path because of exhaustion, sickness, harm, or different causes, leaving the remaining ones to work even more durable. The race led to controversy after the winner was caught on video dragging exhausted canine towards a checkpoint.

The main reason for demise for canine within the Iditarod is aspiration pneumonia—attributable to inhaling their very own vomit—and the race’s official demise toll doesn’t embody numerous others who have been killed just because they weren’t quick sufficient or who died in the course of the low season whereas chained subsequent to dilapidated bins or plastic barrels within the bitter chilly, a follow uncovered in a PETA undercover investigation.

PETA—which owns inventory in Liberty—opposes speciesism, a human-supremacist worldview, and its motto reads, partly, that “animals are usually not ours to make use of for leisure.”

For extra details about PETA’s investigative newsgathering and reporting, please go to, take heed to The PETA Podcast, or comply with the group on X (previously Twitter), Fb, or Instagram.

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