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Australia’s best-selling luxurious manufacturers in 2023

Australia’s best-selling luxurious manufacturers in 2023


In 2023, BMW pushed previous Mercedes-Benz – no less than the place vehicles and SUVs are involved – whereas Lexus and Volvo had report years and Tesla outsold all of them.

Right here, we have a look at the luxurious manufacturers on sale in Australia and the way they carried out in 2023. Word, VFACTS figures are based mostly on prospects taking supply of a automobile, not merely ordering one.

We’ve omitted ultra-luxury manufacturers like Bentley and Rolls-Royce for brevity, however we’ve included Tesla for context – even when it’s arguably not a luxurious model.

Tesla: 46,116 gross sales

It’s possible you’ll argue Tesla doesn’t belong right here, given its Mannequin 3 and Mannequin Y have base costs that undercut not solely rivals from luxurious manufacturers however even these from mass-market manufacturers. However, we’ve included it for context.

Tesla gross sales have been up 135.4 per cent over 2022 regardless of having solely two fashions: the Mannequin Y, Australia’s best-selling electrical automobile (EV) in 2023; and the Mannequin 3.

Gross sales of the Mannequin 3 have been up 59.5 per cent yr over yr, however the Mannequin Y was up by a whopping 230 per cent.

Not solely did Tesla outsell each different model on this record, it was Australia’s eighth best-selling model general, overtaking the likes of Subaru, Volkswagen and Nissan.

BMW: 26,184 gross sales

BMW beat out Mercedes-Benz, however with an asterisk connected.

The three-pointed star model nonetheless offered extra automobiles general in case you lump in gross sales from each its passenger automobile and business automobile divisions.

Strip away Vito cargo vans and the like, nevertheless, and the Bavarian model edged previous.

Gross sales have been up 15.4 per cent, with its best-selling automobiles being the X1 (4644 gross sales, up 91.5 per cent), X3 (4002 gross sales, down 12 per cent), X5 (3682 gross sales, up 18.4 per cent) and 3 Sequence (3147 gross sales, up 11.7 per cent).

Just like the associated X3, X4 gross sales declined (775 gross sales, down 13 per cent) whereas a few of BMW’s sportier fashions didn’t do as effectively just like the 4 Sequence (858 gross sales, down 14.3 per cent) and 4 Sequence Gran Coupe (805 gross sales, down 6.2 per cent).

The latter two’s electrical sibling, nevertheless, had a great yr. BMW offered 353 i4s, up 70.5 per cent.

Mercedes-Benz: 24,315 gross sales

Mercedes-Benz offered 24,315 automobiles, whereas Mercedes-Benz Vans offered 4538 automobiles.

The Vans division contains not solely load-haulers just like the Vito, but additionally plush individuals movers just like the V-Class, however the bulk of its gross sales was of the Sprinter van (3113 models, up 15.9 per cent).

Mercedes-Benz Automobiles was down 9.3 per cent yr over yr, with double-digit declines for a number of key fashions.

The GLC was its best-seller with 3631 gross sales, down 16 per cent, although the associated GLC Coupe managed to develop gross sales by 17.5 per cent to 1799 models.

The C-Class sat in second with 2625 gross sales, down 26.4 per cent, adopted by the GLE (2535 gross sales, down 18 per cent). Once more, the coupe SUV model of the GLE posted a rise (809 gross sales, up 3.6 per cent).

Mercedes-Benz’s most inexpensive mannequin, the A-Class, was additionally down. The model offered 2392 examples, a lower of 15.8 per cent.

There have been few vibrant spots. EQB gross sales have been up massively (783 gross sales, a rise of 455.3 per cent), whereas the outgoing E-Class posted a rise in its twilight months (421 gross sales, up 21.3 per cent).

Audi: 19,039 gross sales

Audi gross sales have been up 29.2 per cent yr over yr, regardless of a drop in gross sales for its prime vendor, the Q3. Audi shifted 4457 examples, a lower of 11.7 per cent that noticed it fall additional behind its Volvo XC40 rival.

However other than drops for the pretty low-volume A6 and A7, it was in any other case a rosy image at Audi.

The Q5 was its second-best vendor (4210 gross sales, up 31.2 per cent), adopted by the A3 (3319 gross sales, up 57.3 per cent) which got here remarkably near matching the Volkswagen Golf in gross sales – there was a distinction of simply 273 models.

Intriguingly, some Audi fashions noticed spikes in reputation regardless of being on the finish of their lifecycles. These embrace the A4 (863 gross sales, up 61.3 per cent), A5 (178 gross sales, up 17.1 per cent) and A5 Sportback (572 gross sales, up 47.8 per cent).

Lexus: 15,192 gross sales

Lexus is kicking targets, with gross sales up 114.3 per cent. That’s a brand new report for the model, eclipsing its earlier better of 9612 gross sales in 2019.

This was fuelled by stronger provide, with wait occasions slashed for key fashions. That features the NX 350h, which went from wait occasions of past 24 months to simply 4-6 months.

60.4 per cent of all Lexus gross sales in 2023 have been of hybrid, plug-in hybrid or electrical fashions, the primary yr these powertrains have accounted for almost all of gross sales.

Lexus offered a complete of 8377 hybrid automobiles, plus 415 plug-in hybrids and simply 378 EVs.

The NX overtook the Audi Q5 to develop into the second best-selling automobile within the Medium SUV over $60,000 phase, behind solely the dominant Tesla Mannequin Y. Lexus offered 6875 examples, 3417 of which have been hybrid or plug-in hybrid variants.

The RX was the model’s second-best vendor, with 2743 models, a rise of 102.9 per cent. It was adopted by the UX (2468 gross sales, up 110.8 per cent) and ES (1727 gross sales, up 107.8 per cent and an all-time report for that nameplate).

Excluding discontinued automobiles, solely the flagship LS sedan was down with simply 20 examples offered in contrast with 21 in 2022.

Volvo: 11,128 gross sales

Volvo is one other model that set a gross sales report, with gross sales up 3.9 per cent in contrast with its record-setting 2022 efficiency.

A complete of 3949 of those gross sales have been of electrical fashions, accounting for 35 per cent of its whole quantity. The model plans to go electric-only in Australia from 2026 forward of a worldwide change to an EV-only line-up in 2030.

The XC40 was Volvo’s greatest vendor and the best-selling automobile in its phase with 5837 gross sales, up 14 per cent.

It was adopted by the XC60 (2542 gross sales, down 26.6 per cent), XC90 (1299 gross sales, up 3.3 per cent) and C40 (1103 gross sales, up 124.6 per cent).

Volvo’s vehicles proceed to be its worst sellers. Volvo offered simply 152 examples of its S60 sedan (down 31.5 per cent), although V60 Cross Nation wagon gross sales ticked up barely (195 gross sales, up 21.9 per cent).

Land Rover: 8425 gross sales

Land Rover gross sales elevated by 93.8 per cent, buoyed by a stronger efficiency from its top-selling Defender and Vary Rover Sport.

The Defender was up 137 per cent to 3846 gross sales, whereas the Vary Rover Sport was up 144.9 per cent to 2224 gross sales.

Land Rover has been prioritising its costlier fashions, and that is mirrored within the gross sales figures. The flagship Vary Rover was up 436.1 per cent to 713 gross sales, whereas even the oft-overlooked Discovery had an enormous improve of 319.7 per cent to 533 gross sales.

However the firm’s entry-level fashions have been down. Land Rover offered simply 176 Discovery Sports activities, down 67.9 per cent, and 419 Vary Rover Evoques, down 39.2 per cent.

Porsche: 6052 gross sales

Porsche gross sales have been up 7.9 per cent, with the Macan remaining by far its greatest vendor.

The German model offered 2925 examples of the crossover, a rise of 6.9 per cent. It’s set to get replaced by an electrical mannequin in 2024.

Two different Porsches set to get replaced by electrical fashions, the Boxster and Cayman, additionally posted will increase. Porsche offered 136 Boxsters, up 44.7 per cent, and 282 Caymans, up 77.4 per cent.

The costlier 911 outsold them each (558 gross sales, up 2 per cent), whereas the Cayenne Coupe (847 gross sales, up 17.2 per cent) overtook the Cayenne (699 gross sales, down 18.5 per cent).

Porsche at present has just one EV within the Taycan, and it additionally posted a rise. Gross sales have been up 24.4 per cent yr over yr to 535 models.

Genesis: 1916 gross sales

Korea’s solely luxurious model noticed an 84.4 per cent improve in gross sales, persevering with an upward trajectory for the model that arrived right here in 2019. It practically outsold Alfa Romeo, Maserati and Jaguar mixed.

The GV70 was its greatest vendor with 1190 models, up 138.8 per cent. It was adopted by the GV80 (403 gross sales, up 60.6 per cent) and electric-only GV60 (191 gross sales, up 67.5 per cent).

Genesis’ passenger automobile line-up was down. It offered simply 81 G70 sedans and wagons (down 13.8 per cent) and 51 G80 sedans (down 37 per cent).

Alfa Romeo: 716 gross sales

The brand new Tonale helped improve Alfa Romeo’s gross sales by 25.4 per cent yr over yr, with 365 examples of the brand new small crossover being delivered.

It outsold each the Giulia (184 gross sales, down 35.9 per cent) and Stelvio (167 gross sales, down 41 per cent) mixed.

Maserati: 638 gross sales

Maserati gross sales have been up 7.4 per cent, and like its fellow Stellantis model Alfa Romeo this was fuelled by a brand new, extra inexpensive entry level to the vary.

The Grecale accounted for 494 of the model’s gross sales, which noticed it outsell the remainder of the line-up mixed. As soon as the favorite youngsters, the Levante SUV and Ghibli sedan have been down significantly – the Levante by 79.1 per cent to 91 models, the Ghibli by 75.2 per cent to simply 29 models.

Maserati offered simply 3 Quattroporte sedans, in contrast with 10 in 2022. That made it the least fashionable automobile in its phase.

Jaguar: 581 gross sales

Jaguar gross sales have been down because the model waits out the clock on the whole present line-up forward of a repositioning mid-decade as a extra unique marque with a brand new, smaller line-up.

Its entry-level E-Tempo was down 71.3 per cent to simply 75 models, making it the worst-selling automobile in its phase.

The outcomes have been rosier for different Jaguars. The F-Tempo was up 13.9 per cent to 360 models, whereas all bar the XF and aforementioned E-Tempo noticed will increase.

The sharpest was the 52.2 per cent enchancment in I-Tempo gross sales, if from a low base – Jaguar nonetheless offered solely 35 of the slinky electrical crossover. The F-Sort additionally loved a late-life bump of 46.9 per cent, with 47 of the model’s final petrol-powered sports activities automobile offered.

MORE: VFACTS 2023: All-time Australian gross sales report, Ford Ranger tops charts


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